Social Media Marketing Foundations

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English
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Less than 1 hour of material
selfpaced

Overview

Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Syllabus

Introduction
  • What is social media marketing?
1. Creating a Social Media Strategy
  • Set strategic goals
  • Define your audience
2. Choosing the Right Channels
  • Invest in a smart mix of channels
  • The most widely used social networks
  • Messaging and chat-based networks
  • Niche social networks to consider
3. Publishing on Social Media
  • Crafting engaging messaging
  • Balancing an editorial calendar
  • Understanding paid advertising
4. Interacting with Customers
  • Building and maintaining a community
  • Providing social-first customer service
5. Selling on Social Media
  • Encouraging direct and assisted sales
  • Partnering with influencers
6. Measuring Social Media Activity
  • Attributing social actions to results
7. Innovating with Social Media
  • Shifting to passive and private
  • Experimenting beyond best practices
Conclusion
  • Staying updated on social media marketing

Taught by

Brian Honigman

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