LinkedIn Learning
Free Trial Available
English
Certificate Available
1-2 hours worth of material
selfpaced
Overview
Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
Syllabus
Introduction
- Get to know the power of Facebook
- Who is this course meant for?
- Why your business should be on Facebook
- Understand how Facebook pages work
- How to create a Facebook page
- Add a logo and cover photo
- Add a call-to-action button
- Choose a username for your Facebook page
- Modify page settings
- Posting best practices
- Invite friends to like your page
- Add a Facebook share button to your website
- Post an update on your page
- How to pin posts on your page
- How to schedule Facebook posts
- How to create a Facebook event
- Page recommendations and reviews
- Facebook Live
- Facebook stories
- Add page admins
- Facebook Inbox
- Set up an offer
- Understand Facebook Insights
- View your Facebook Insights reports
- Continue growing your business on Facebook
Taught by
Megan Adams
