Intellectual Property Rights: A Management Perspective

This course will provide insight on the competitive and strategic advantages of enterprises by using Intellectual Property Rights. You will learn about the different types of Intellectual Property as well as the strategy, valuation and asset management of it.The course also includes an array of interviews with leading experts and will help you understand the opinions of Policy makers vis-à-vis the gaps experienced by the distinguished patrons, hailing from various facets of the field of Intellectual Property.
What you'll learn

• To achieve a basic understanding of the Intellectual Properties and their classification through studying their features
• To analyze the significance of Intellectual Property in strategic pursuits of an organization
• To calculate the quantifiable value of Intellectual Properties, based on certain financial details of an organization
• To examine the socio-economic and legal impact of the Intellectual Properties against the motive of the corporates
• To develop a perspective on the sustainability of providing protection to Intellectual Properties in the light of public policy and outlook of opposition

COURSE LAYOUT

Week 1: An Introduction to Intellectual Property

• Introduction
• Historical reference
• International Perspective
• World Intellectual Property Organization

Week 2: Types of Intellectual Property

• Categorization, characteristic and differentiation of major Intellectual Properties:Patent
• Trademark
• Copyright
• Geographical Indications

Week 3: Strategy, Valuation & Asset Management of Intellectual Property

• Intellectual Property as a strategic tool
• Intellectual Property as an asset
• Evaluation of Intellectual Property

Week 4: Civil Societies, Public Policy & Intellectual Property

• Social Dimensions of Intellectual Property: Civil Societies and Public Policy
• Objections, Limitations and Exceptions to Intellectual Property Rights

Week 5: Views of the Stakeholders

• Case Study
• Interviews