LinkedIn Learning
Free Trial Available
English
Certificate Available
1-2 hours worth of material
selfpaced
Overview
Learn how to leverage storytelling throughout the sales process. Learn the 25 most essential types of sales stories to earn buyer trust and make the sale.
Syllabus
Introduction
- A story for every step of the sale
- Explaining what you do, simply
- Who I've helped and how I've helped them
- Personal motivation story
- Take the stress out of the call
- Why I do what I do
- I'll tell you when I can't help you
- I'll tell you when I made a mistake
- I'll go to bat for you with my company
- I'm not who you think I am
- Founding story
- How we're different from our competitors
- Your product's invention or discovery
- Explaining the problem
- Customer success
- The "two roads" story
- Adding value
- Objection response
- Negotiating price
- Resolving objections before they come up
- Creating a sense of urgency
- Arming your sponsor
- Coaching the breakup
- What's worked well in the past
- Building loyalty
- Summarize the call
- Next steps
Taught by
Paul A. Smith
