Value Co-Creation in Sport Management – A New Logic in a Changing Society

Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:

• Overview the traditional logic – the logic of sport products – used to analyze sport events
• Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
• Contrast the traditional logic with the value co-creation approach
• Analyze authentic examples and case studies conducted by international researchers
• Learn about sport sponsorship, branding, and ticketing
• Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
• Check your acquired understanding for sport management through interactive exercises

Let’s start your journey of becoming an expert in the field of sport management with this course!

A. The Traditional Logic of Sport Products

B. Reasons for a New Logic

C.1 Logic of Value Co-Creation (Part I)

C.2 Logic of Value Co-Creation (Part II)

D. Focus: Sponsoring

E. Co-Created Sustainable Value in a Changing Society