Running Product Design Sprints

Typically, clients and managers don't want to pay for design (or strategy) -- they want ‘results’! Too often, this leads to solutions that just don’t make sense and aren’t valuable to anyone.

Design sprints allow you to meet client's desire for quick, specific outcomes while making time to do things right. In this course, we'll show you how to plan and run situation-appropriate sprints to avoid waste and deliver value sooner. You'll explore how to do this across customer discovery, testing with Learn Startup, usability testing, and product architecture.

As aProject Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 25 professional development units (PDUs) for this course, which focuses on core competencies recognized by PMI. (Provider #2122)

This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.