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Subject
Computer Science
Business
Humanities
Data Science
Personal Development
Art & Design
Programming
Engineering
Health & Medicine
Mathematics
Science
Social Sciences
Education & Teaching
Online degrees
Microcredentials
Provider
Unitersity
Institution
Picture book
SignIn
SignUp
Shane Snow on Storytelling
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LinkedIn Learning
Free Trial Available
English
Certificate Available
1-2 hours worth of material
selfpaced
Overview
LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.
Syllabus
Introduction
Become a powerful storyteller
1. Why Stories Matter and Why They Work
Introduction to storytelling
Why great stories build relationships and make people care
The history of storytelling and why you should care
2. Elements of Effective Storytelling
Relatability
Novelty
Tension
Fluency
3. Improving Your Work through Storytelling
Storytelling for relationship building in business
Using story to make more effective presentations
Selling and marketing yourself or your products
The power of putting story into what you make and sell
4. Building and Moving Audiences
Understanding audience
The story-relationship funnel
The story matrix
Create, connect, optimize
Unleashing potential energy
5. Honing Your Storytelling Chops
Universal storytelling frameworks
The Ben Franklin method
The sludge report
Creating a culture of storytelling
Conclusion
Next steps
Taught by
Shane Snow
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